Why Your Property Marketing Matters

Publish Date: 15-02-2018 13:38:46 | Contact name: Malcolm White | Location: UK |




Are you, or someone you know, trying to sell a property but it is just not selling? There are a number of houses on the market in the wider Winchester and Salisbury area at any one time. At the same time, there will be a number of potential buyers all searching for their dream home. So, if you are selling your home, you need to make sure that your home's marketing and presentation is standing out above all of your competitors. Your home needs to standout. Your property must against all the rest otherwise you risk blending into the background.

Most people start their home searchby browsing through property portals such as Rightmove and Zoopla. From the comfort of their living room sofa, they quickly scroll through the listings clicking into any that take their fancy. And that is - you have to take their fancy. This is the first step in getting viewers across your threshold and is the best chance you have of getting a sale. The more browsers that click into your listing, the more viewers you will get and a higher chance of achieving multiple offers.

So how do you manage to take your viewers fancy? Through clever, high quality property marketing. When we refer to property marketing we are talking about the online and offline tools and materials that your agent uses to promote your home. This could include property photography, written description, floorplan, online brochure, printed brochure, and extras such as social media promotion, drone imagery and videography.

How your estate agent promotes and presents your property will impact on how successful your sale will be. It will determine how many people are drawn to your online listing enough to click into it. Once they have acted and clicked into your online listing, the quality of your images and description will then impact on how many people will actually pick up the phone and book a viewing.

The first logical step is to ensure that you instruct an estate agent who understand the importance of property marketing. Who is innovative, ahead of the game and goes that extra mile to get amazing results.

The most important job of the marketing as we have mentioned above is to get a viewer to click into your listing above everyone else’s. This means that your lead images and your written introduction should grab your viewers’ attention. Lifestyle imagery works well for this. In a sea of generic house frontage shots on Rightmove, you can really stand out with a ‘different’ kind of image. This should be a teaser shot to catch the viewers eye and make them want to click into the listing to find out more. As the seasons change this also means updating your photographs. So for example 'dusk' photography, lit fires, spring bulbs, and these days aerial drone photography all come into play.



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